GENIX, sole Cuban company manufacturing and marketing nutritional supplements and cosmetics based on Spirulina, is merged today with LABIOFAM, one of the main business groups of the Cuban biopharmaceutical industry. The assimilation of GENIX as a LABIOFAM subsidiary brings considerable benefits, as attested by unanimous opinion from top-level executives to bottom-rank employees.
The director for GENIX-LABIOFAM, Raúl Mederos Santamarina, comments on the advantages of this merger for his company from economic, commercial and managerial perspectives. Quantitatively, notices Mederos, the acquisition represents a financial advancement for the firm, providing access to new markets though the marketing strategies implemented by LABIOFAM.
Another merit to becoming integrated into this biopharmaceutical group is the presence of LABIOFAM S.A., an export/import company that will no doubt facilitate procurement of all necessary supplies and materials for production processes and provide a welcome boost to the export of its productions around the world.
In addition to the above, according to Niurka León Alonso, deputy director of GENIX-LABIOFAM, there is the diversification of its product portfolio with the acquisition of more than ten supplements based on mango, banana, honey, propolis, majagua, hemoderivatives and other compounds; medicinal creams and cosmetics, which are sold in the domestic wholesale trading and retail networks and exported in several different commercial formats. Consequently, GENIX-LABIOFAM organizational chart will be expanded with new production units, including the Vimang® Green Medicine Laboratory and a plant backed by a short-term investment plan for the industrial production of an extensive range of natural products.
The expansion of the company’s infrastructure, its inclusion into an investment plan for the enlargement of productive capacities, the diversification of its product portfolio, access to new markets and improved working conditions are, therefore, the main benefits of this recent merger.
Raúl Mederos Santamarina, director for GENIX-LABIOFAM.
Reproduction of growing Spirulina strains for their transfer to propagation ponds.
Propagation pond for the microalgae.
Packaging process of the nutritive cream.
More than ten supplements based on mango, banana, honey, propolis, majagua, hemoderivatives and other compounds